This masterclass explores how Value-Added Services have evolved from peripheral offerings into a core digital monetization layer for telecom operators. Designed for professionals who want practical commercial clarity, not just industry theory, it helps participants understand how modern VAS works in practice, how service providers, content providers, and aggregators interact within today’s telco ecosystems, and how telecom billing, subscription models, and revenue flows come together to create real business value. Led by Khalil Khalil, the session also addresses operator expectations around compliance, trust, and scalability, while examining real-world digital VAS products that are performing successfully in today’s market. The focus is on ensuring attendees leave with a clearer commercial understanding, a stronger strategic perspective, and greater confidence in navigating the expanding role of telcos as digital service enablers.