How to enter the enterprise messaging industry
Why the Move Upstream Is Harder Than It Looks
The wholesale A2P market has spent the last decade optimizing for scale, routing, and cost. Enterprise messaging asks for something different, and the gap between the two is wider than most organizations anticipate before they commit budget to it.
Enterprise messaging operates on proximity, culture, service expectation, and sustained investment over long cycles. It requires a commercial structure, a support model, and a customer relationship that wholesale organizations were never built to deliver. It is more immediate, more demanding, and considerably less forgiving of operational gaps.
Consider the environment this move is happening in:
RCS now reaches an estimated 96% of smartphones.
SMS continues to carry more than 6 trillion messages annually, remaining the reliability layer beneath a growing share of RCS and OTT deployments. The opportunity is real. So is the failure rate.
This workshop is a structured, commercially focused examination of what the enterprise messaging market actually requires: how it is organized, who the buyers are, what they are evaluating, how the economics differ from wholesale, and where organizations most consistently underestimate the cost of entry.
The material is drawn from more than two decades of senior operating experience across both sides of the messaging business, including the market entries that worked, the ones that didn't, and the specific decisions that separated them.
THE WORKSHOP
This session is delivered as a single live 3-hour workshop over Zoom, hosted as part of Knowledge Lab 2026. It is designed to be interactive; participants are encouraged to raise real scenarios from their own organisations throughout the session rather than holding questions until the end. All material presented is shared with registered participants afterwards.
Topics Covered
This workshop provides a practical view of the enterprise messaging market, focusing on how it works commercially and operationally. It covers market structure, customer relationships, infrastructure from a business perspective, sustainable margin models, positioning, customer acquisition, and the investment realities companies should understand before entering the space.
For Messaging Professionals
This workshop is intended for professionals and organizations considering or already moving into enterprise messaging. It is especially relevant for A2P SMS wholesale teams, adjacent telecom service providers, commercial and business development teams, and leadership groups evaluating new revenue opportunities and the practical viability of an enterprise messaging strategy.
THE INSTRUCTOR
Andreas Constantinides
Head of MoreThan160
With over 25 years in senior roles across the international messaging ecosystem, Andreas Constantinides is a recognised authority on wholesale and enterprise messaging, as well as a published author and keynote speaker.
As Head of MoreThan160, he leads a consultancy focused on Voice, SMS, and Business Messaging, providing advisory and HR services to operators, aggregators, and messaging providers around the world. He also established Telco Academy, the first international training organisation devoted solely to telecommunications, and founded the Antonio Meucci Global Telco Awards, which honour innovation, best practice, and leading figures throughout the industry.
He holds Professional Business Trainer certification from the National Organization for the Certification of Qualifications and Vocational Guidance, and has written a number of best-selling manuals and books on sales.
Having built and run businesses on both the wholesale and the enterprise side of the market, he brings exactly the vantage point this session requires.
KNOWLEDgeLAB 2026
Open learning for the telecom industry, all year round.
Knowledge Lab is Telco Academy's year-round open learning initiative. A continuous series of workshops, marathons, discussion panels and publications bringing together industry experts, technology partners and telecom professionals from across the global market.
The principle behind it is that the most valuable knowledge in this industry sits with the people running the businesses, not in course catalogues. Knowledge Lab exists to make that knowledge openly accessible. Sessions led by actual professionals and specialists, drawn from real market experience, delivered live, and free to attend.
The 2026 program spans multiple subject areas, from the eSIM Marathon through to focused commercial workshops such as this one, each led by practitioners working at the front of their field.
Knowledge Lab 2026 is powered by mCore, whose partnership makes sessions like this one openly accessible to the global telecom community.
FAQs
What is enterprise messaging?
Enterprise messaging is business-to-consumer communication sent through SMS, RCS, WhatsApp, and other OTT channels. It differs from wholesale messaging because it focuses on serving the businesses that create the traffic, rather than only routing messages between providers.
How is it different from A2P SMS wholesale?
Wholesale messaging is mainly about routing high volumes through provider relationships. Enterprise messaging is more customer-focused, requiring direct sales, onboarding, support, and ongoing investment, with different margins, risks, and operational demands.
Is this a technical workshop?
No. The session addresses the commercial, strategic, and operational dimensions of the enterprise messaging market. Infrastructure and delivery mechanics are covered in terms of their commercial implications rather than protocol-level configuration.
Is there a limit to how many participants can join?
There is no limit to how many participants can join. Feel free to join with your colleagues. You can register for a seat through the registration form.
Do I need prior messaging experience?
Some familiarity with the messaging industry is assumed. The workshop is designed for professionals already working in or adjacent to A2P messaging who are evaluating or executing a move into the enterprise market.
Where does the material come from?
Everything in this session comes from having done it. The content is built on more than 25 years of operating experience across wholesale and enterprise messaging, including live market entries, and is updated to reflect current market conditions rather than a fixed curriculum.
Can I ask questions during the workshop?
Yes — the workshop is built to be interactive. Participants are encouraged to raise real scenarios from their own organisations throughout, rather than holding questions until the end.
Will the workshop be recorded?
No - the workshop will not be recorded. This is to enable questions that are related to real-time hurdles being faced by the participants. We take privacy and confidentiality seriously.