Learn how modern VAS drives sustainable digital revenue for telecom operators.

Value-Added Services have evolved into a core digital monetization layer for modern telecom operators. This masterclass explores how operators, service providers, and content partners generate revenue through digital VAS, covering billing models, subscriptions, compliance, and scalable services—while offering a strategic outlook on the future role of telcos as digital service enablers.

Proven strategies to utilize WhatsApp Business Messaging

This masterclass explores how businesses and telcos use WhatsApp Business to enable conversational commerce, customer care, and automated interactions at scale. Participants gain practical insight into use cases, platform capabilities, compliance considerations, and how WhatsApp fits into a broader omnichannel messaging strategy.

Turn technical expertise into trust, influence, and winning deals.

Sales Engineering is a strategic discipline at the heart of winning complex, high-stakes deals. This masterclass equips Sales Engineers and commercial teams with the mindset, frameworks, and practical skills needed to translate technical complexity into clear business value, build trust across stakeholders, and effectively collaborate throughout the sales cycle—combining real-world insights with hands-on demos and role-play exercises.