SMS TACTICS:
SALES TOOLS & ESSENTIALS
18-26 November 2025

SMS Tactics: Sales Tools & Essentials (18-26 November 2025), is a dynamic, fast-track program created for SMS professionals who want to level up their skills without spending weeks in training.

Over just four days in two weeks, you’ll dive into six powerful lessons led by C-level leaders from top telecom companies, all eager to share the real strategies they use to drive results in messaging.

From sharpening your commercial approach to mastering the technical essentials, this course packs everything you need into a focused 12-hour experience. You’ll gain practical tools, proven tactics, and fresh insights you can put to work immediately to strengthen your SMS operations and grow your business.

If you’re looking for expert-led training that respects your time and delivers value fast, SMS Tactics: The Rapid Course is your next step.

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Course Overview

Lesson 1: Inside the SMS & Business Messaging Ecosystem

Lesson 2: SMS Fraud Exposed: Risks and Protection Strategies

Lesson 3: Mastering A2P SMS Sales Techniques

Lesson 4: SaaS, CPaaS & The Modern Messaging Toolbox

Lesson 5: Telco Conferences: Turning Connections into Revenue

Lesson 6: LinkedIn: From Social Platform to Business Powerhouse

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  • This course is designed specifically for professionals working in SMS and business messaging who want to sharpen their expertise quickly and effectively. Whether you’re an account manager, a sales executive, or a technical specialist, you’ll find practical insights and actionable tactics tailored to help you excel in a fast-moving industry. Through focused lessons led by experienced C-level leaders, you’ll gain the skills and confidence to elevate your work and stay ahead of the curve.

  • 18 November – 26 November 2025


    The “SMS Tactics: Sales Tools & Essentials” consists of a total of 6 Lessons, divided  in 4 days over 2 weeks.
    For the session dates, check the Course Breakdown below this page.

    A Certification of Participation will be awarded to all participants who complete the Course.

    • Fundamentals of Messaging & Communication Channels

    • Omni-Channel vs. Multi-Channel Strategies

    • Conference Preparation and Effective Lead Management

    • Comprehensive A2P SMS Account Management

    • Customer Onboarding and Sales Approaches

    • SaaS/CPaaS Solutions for Telcos and Enterprises

    • Building Strong B2B Relationships

    • Understanding and Mitigating SMS Fraud

    • Leveraging LinkedIn for Professional Growth

    • Practical Case Studies and Real-World Examples

  • Andreas Constantinides
    Messaging Expert
    Head of MoreThan160 Ltd

    Vladimir Smal
    Co-founder & CEO at AVISO Messaging

    Bernardo Fonseca
    VP Business Development LATAM at TMT Analysis

    Rafal Nowak
    Business Messaging Director at HORISEN

    Florence Sebastien
    CEO at FSE Consulting

    • 790€ Early Bird Offer (valid until 30/9/25)

    • 990€ Full Price

Course Breakdown

Lesson 1.

Inside the SMS & Business Messaging Ecosystem

Date: Tuesday 18 November 2025

Duration: 90 Minutes (1.5 hours) / Starting at 14:00 CET

Tutor: Andreas Constantinides, Messaging Expert, Head of MoreThan160 Ltd

Topics

  • The Basic Principles of Messaging

  • Omni-Channel Vs Multi-Channel

  • Channels, Tools, and Media in Communication

  • The Two-Way Communication Evolution

Lesson 5.

Telco Conferences: Turning Connections into Revenue

Date: Wednesday 26 November 2025

Duration: 60 Minutes (1 hour) / Starting at 16:00 CET

Tutor: Florence Sebastien, CEO at FSE Consulting

Topics

  • Conference Preparation & Attendance

  • Efficient Meetings & Follow-Up Strategies

  • Lead Management Techniques

Lesson 3.

Mastering A2P SMS Sales Techniques

Date: Thursday 20 November 2025

Duration: 180 Minutes (3 hours) / Starting at 14:00 CET

Tutor: Bernardo Fonseca, VP Business Development LATAM at TMT Analysis

Topics

  • A2P SMS Account Management Overview

  • Understanding the 360° Sales Approach

  • Customer Onboarding: Best Practices

  • Effective Communication Strategies

  • Tools and Technologies

  • Case Studies and Real Examples

Lesson 4.

SaaS, CPaaS & The Modern Messaging Toolbox

Date: Monday 24 November 2025

Duration: 180 Minutes (3 hours) / Starting at 14:00 CET

Tutor: Rafal Nowak, Business Messaging Director at HORISEN

Topics

  • SaaS/CPaaS Demands: Enterprises & Telcos

  • Efficient B2B Relationships with Telcos & Enterprises

  • Tailored SaaS/CPaaS Solutions for Client Needs

  • Customer Demands & Resources

Lesson 2.

SMS Fraud Exposed: Risks and Protection Strategies

Date: Tuesday 18 November 2025

Duration: 90 Minutes (1.5 hours) / Starting at 15:30 CET

Tutor: Vladimir Smal, Co-founder & CEO at AVISO Messaging

Topics

  • Major types of SMS fraud

  • Main actors & victims

  • AIT, Generation of SMS traffic

  • Reasons and consequences of AIT fraud

  • Ways to mitigate SMS Fraud

Lesson 6.

LinkedIn: From Social Platform to Business Powerhouse

Date: Wednesday 26 November 2025

Duration: 90 Minutes (1.5 hours) / Starting at 15:30 CET

Tutor: Andreas Constantinides, Messaging Expert, Head of MoreThan160 Ltd

Topics

  • Fostering a Strong LinkedIn Network

  • Crafting & Sharing Engaging Content

  • Cultivating Personal Branding & Managing Reputation

  • Forging Connections & Strengthening Relationships

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Full Price per Trainee:
€ 990,00