Advanced SMS Essentials

The “Advanced SMS Essentials” is a complete course concerning the updated commercial and the technical aspects of SMS and Business Messaging, that every Account Manager needs to be aware.

The course is divided into 8 lessons, performed by 7 C-Level professionals, willing to share with trainees, their knowledge and their experience. The total duration of the course is 18 hours and lessons are performed every Tuesday in 6 consecutive weeks, starting on 12 November, until 17 December 2024.

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Course Overview

Lesson 1: Induction to the SMS and Business Messaging Industry

Lesson 2: Telco Conferences: Opportunities & Monetization

Lesson 3: A2P SMS Sales Mastery

Lesson 4: Enterprise Messaging Explained

Lesson 5: SaaS / CPaaS and the A2P SMS Messaging Tools

Lesson 6: SMS Fraud Uncovered

Lesson 7: LinkedIn a Social Media tool or your Trustful Business Partner

Lesson 8: Fundamentals of Routing Management

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  • 12 November – 17 December 2024


    The “Advanced SMS Essentials” Course is constisting of a total of 8 Lessons, divided  in 6 consecutive weeks.

    A Certification of Participation will be awarded to all participants who complete the Course.

  • Andreas Constantinides, Messaging Expert
    Head of MoreThan160 Ltd

    Florence Sebastien
    CEO at FSE Consulting

    Bernardo Fonseca
    VP Business Development LATAM at TMT Analysis

    Mila Budylo
    CCO at BSG

    Zaffar Owais Andrabi
    CEO at Almuqeet INC

    Rafal Nowak
    Business Messaging Director at HORISEN

    Vladimir Smal
    Co-founder & CEO at AVISO Messaging

  • Download The brochure

  • The total € 1450

Course Breakdown

Lesson 1.

Induction to the SMS & BM Industry

Date: Tuesday 12 November ’24

Duration: 120 Minutes (2 hours) / Starting at 14:00 CET

Tutor: Andreas Constantinides, Messaging Expert, Head of MoreThan160 Ltd

Topics

  • The Basic Principles of Messaging

  • Omni-Channel Vs Multi-Channel

  • Channels, Tools, and Media in Communication

  • The Two-Way Communication Evolution

Lesson 2.

Telco Conferences: Opportunities & Monetization

Date: Tuesday 12 November ’24

Duration: 60 Minutes (1 hour) / Starting at 16:00 CET

Tutor: Florence Sebastien, CEO at FSE Consulting

Topics

  • Conference Preparation & Attendance

  • Efficient Meetings & Follow-Up Strategies

  • Lead Management Techniques

Lesson 3.

A2P SMS Sales Mastery

Date: Tuesday 19 November ’24

Duration: 180 Minutes (3 hours) / Starting at 14:00 CET

Tutor: Bernardo Fonseca, VP Business Development LATAM at TMT Analysis

Topics

  • A2P SMS Account Management Overview

  • Understanding the 360° Sales Approach

  • Customer Onboarding: Best Practices

  • Effective Communication Strategies

  • Tools and Technologies

  • Case Studies and Real Examples

Lesson 4.

Enterprise Messaging Explained

Date: Tuesday 26 November ’24

Duration: 180 Minutes (3 hours) / Starting at 14:00 CET

Tutor: Mila Budylo, CCO at BSG

Topics

  • Enterprise vs Wholesale Messaging

  • Enterprise Clients Checklist

  • Market Overview & Client Needs

  • Client Retention

Lesson 5.

Fundamentals of Routing Management

Date: Tuesday 3 December ’24

Duration: 180 Minutes (3 hours) / Starting at 14:00 CET

Tutor: Zaffar Owais Andrabi, CEO at Almuqeet INC

Topics

  • Routing Management in the A2P Ecosystem

  • Route Types and their Characteristics

  • KPIs for Routing Management

  • Best Routing Management Practices

Lesson 6.

SaaS / CPaaS and the A2P Messaging Tools

Date: Tuesday 10 December ’24

Duration: 180 Minutes (3 hours) / Starting at 14:00 CET

Tutor: Rafal Nowak, Business Messaging Director at HORISEN

Topics

  • SaaS/CPaaS Demands: Enterprises & Telcos

  • Efficient B2B Relationships with Telcos & Enterprises

  • Tailored SaaS/CPaaS Solutions for Client Needs

  • Customer Demands & Resources

Lesson 7.

SMS Fraud Uncovered

Date: Wednesday 11 December ’24

Duration: 90 Minutes (1.5 hours) / Starting at 14:00 CET

Tutor: Vladimir Smal, Co-founder & CEO at AVISO Messaging

Topics

  • Major types of SMS fraud

  • Main actors & victims

  • AIT, Generation of SMS traffic

  • Reasons and consequences of AIT fraud

  • Ways to mitigate SMS Fraud

Lesson 8.

LinkedIn as your Trustful Business Partner

Date: Wednesday 11 December ’24

Duration: 90 Minutes (1.5 hours) / Starting at 15:30 CET

Tutor: Andreas Constantinides, Messaging Expert, Head of MoreThan160 Ltd

Topics

  • Fostering a Strong LinkedIn Network

  • Crafting & Sharing Engaging Content

  • Cultivating Personal Branding & Managing Reputation

  • Forging Connections & Strengthening Relationships

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Pricing:
€ 1.490,00