THE NEW SEO PLAYBOOK 2026

17 JUNE, WED 2026

3-HOUR MASTERCLASS FOR MARKETEERS

BASED ON TRENDS & FACTS
YOU CAN’T FIND
ANYWHERE
ON THE INTERNET!

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about the masterclass

KPI-Driven Digital Growth in the AI Era

Search, Marketing, and Customer Acquisition are evolving rapidly as AI-powered platforms reshape how businesses build visibility, attract audiences, and grow online. This masterclass is designed for marketers, digital growth teams, business leaders, entrepreneurs, and professionals who want to understand how modern SEO, AI, and performance marketing work together in today’s digital landscape.

The session explores practical strategies for improving search visibility, building digital authority, optimizing customer acquisition, and using AI-driven workflows to create measurable business growth. Participants will gain insight into modern SEO trends, AI-powered search platforms such as ChatGPT, Gemini, and Perplexity, content optimization, KPI-driven marketing frameworks, and scalable growth strategies designed for the future of digital marketing.

By the end of the masterclass, attendees will better understand how to transform their digital presence into a smarter, faster, and more measurable growth engine for 2026 and beyond.

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Topics:

  • Digital Presence Baseline:
    a detailed, actionable overview of what customers expect when they arrive. ~95% companies cover less than 1% of this list. 

  • The Hybrid Growth Engine: Blending "Old School" Equity with Modern Digital Authority:
    Passing the "silent audit" phase by synchronizing authority with real-world reputation.

  • Utilizing KPIs for a High-performing Organization:
    how to translate strategy into KPI trees, Noise/Signal matrix. Reports that drive decisions (not reporting for reporting’s sake)

  • AI SEO:
    Understanding changes and trends in all mainstream search engines (Google, Gemini, Youtube, ChatGPT, Perplexity) for executives.

  • 30/60/90-day Quick Wins Roadmap:
    a revenue-oriented prioritization framework and the highest-impact fixes across 

  • Leverage AI Tools to Increase Organization Productivity:
    practical AI tool stack and workflows for research, content briefs, documentation  and faster decision-making + guardrails for quality & brand consistency

Target Audience:

  • CEOs/GMs, Commercial Directors, Heads of Marketing/Growth, Product & GTM leaders, and senior managers. Anyone who needs the company website to operate as a measurable growth channel (not a static brochure).

PRICING:

  • 1 pass €465

  • Early-bird price: €349 - until June 12

  • Corporate bundles from €200 per seat. Explore all offers here.

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  • Digital visibility is no longer just about ranking on Google. Businesses now compete across AI-powered search engines, recommendation systems, content platforms, and intelligent discovery tools.

    This masterclass helps participants understand:

    • how AI is changing SEO and digital marketing

    • how modern customer acquisition works

    • how to improve organic visibility and authority

    • how to use AI tools for faster marketing execution

    • how to build measurable KPI-driven growth systems

    • how to adapt to the future of AI-driven search

    The session combines strategy, execution, SEO, AI workflows, analytics, and real-world growth frameworks into one practical learning experience.

    • improve search visibility in the AI era

    • understand AI-powered search behavior

    • optimize SEO for modern discovery platforms

    • build KPI-driven marketing systems

    • increase organic customer acquisition

    • create scalable content and SEO workflows

    • use AI tools to improve productivity

    • align marketing execution with measurable business outcomes

  • AI is changing how people search, discover brands, and make decisions online. Traditional SEO alone is no longer enough.

    Businesses that understand AI-driven visibility, search behavior, content optimization, and digital authority will have a major competitive advantage in the years ahead.

    This masterclass focuses on helping participants understand not only where digital marketing is heading, but how to adapt early and build sustainable growth systems for the future.

Your instructor

Digital marketing consultant with extensive experience from entrepreneurial environments to multinational organizations. Combines frontline expertise across mainstream advertising platforms with end-to-end growth leadership from wireframe phase to seamless multi-channel campaign orchestration.

Managed cross-functional teams across the full digital marketing stack; paid performance, SEO, CRM, content, and analytics. Delivering measurable results., setting clear KPIs and ensuring consistent, scalable execution.

ivan dragovic

Digital Marketing Consultant & SEO Expert

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