Head of Key Account Management Partnering & Services, Deutsche Telekom
RCS EVOLUTION
”how rcs is reshaping the business messaging”
18 February 2026
14:00 - 17:00 cet
about the masterclass
Goodbye Email & SMS:
Why and How RCS Becomes the New Standard for Digital Customer Dialogue
RCS Business Messaging is emerging as the most impactful A2P channel worldwide, combining push reach with rich, interactive digital experiences. With Apple’s integration, RCS now achieves full market coverage and sets a new global standard for telco-led messaging. This Masterclass explains how verified senders, operator trust and advanced multimedia formats drive a fundamentally higher level of customer engagement. Using real Telecom cases, we explore KPI frameworks, conversion mechanics and best practices for designing high-performance RCS campaigns. The goal is to provide a deep, actionable understanding of why RCS becomes a strategic growth engine for telcos, aggregators and brands.
Topics:
RCS as the Global Standard for A2P Messaging
Trust, Verification, and Operator Leadership
Rich Media and Interactive Customer Journeys
Performance Metrics and Conversion Strategy
RCS as a Strategic Growth Driver
Target Audience:
Telco Professionals & Mobile Operators
Enterprise Messaging Teams & CPaaS / Aggregators
Marketing, CRM & Lifecycle Teams
E-Commerce, Retail & Brands Seeking Engagement Lift
Strategy, Innovation & Digital Transformation Teams
PRICING:
1 pass €465
Corporate bundles from €200 per seat. Explore all offers here.
price:
The cost for one seat is €465 (initial price €490 euros minus 5% discount)
Explore company’s bundles that you can use in any masterclass during the year with cost up to €200 per seat!
For multiple registrations, special prices and bundles, please check here.
Alexander Santl
Head of Key Account Management Partnering & Services, Deutsche Telekom
Your instructor
Alexander Santl is one of Europe’s leading minds in RCS Business Messaging, driving the strategic evolution of A2P messaging at Deutsche Telekom. His work sits at the intersection of MNO infrastructure, Google RBM, and the enterprise messaging ecosystem—where the transition from traditional SMS to Rich Business Messaging becomes real, scalable, and commercially meaningful.
With deep platform expertise and a sharp focus on customer engagement, user experience, and conversational commerce, Alexander helps redefine how brands communicate with users in a rich, interactive world. He translates technology into measurable business impact.
A frequent speaker at industry stages such as OMR, Alexander brings to the masterclass a forward-looking perspective, real use cases, and practical frameworks that reveal how RCS is reshaping digital communication and elevating brand performance beyond legacy messaging.