CPaaS Strategy
Coming soon
Understand CPaaS communications
about the masterclass
A2P SMS in the SaaS & CPaaS Era: Platforms, Tools, and Strategy
This masterclass provides a structured and practical view of how SaaS and CPaaS models are shaping the future of A2P SMS messaging and enterprise communications. It explores the evolving expectations of enterprises and telcos, and how these demands influence platform design, service delivery, and commercial relationships. Participants gain insight into building efficient and sustainable B2B partnerships between SaaS/CPaaS providers, telcos, and enterprise customers, with a focus on clarity, trust, and operational alignment.
Topics:
Enterprise and Telco Expectations in the SaaS & CPaaS Model
Building Efficient B2B Relationships with Telcos and Enterprises
Designing SaaS & CPaaS Solutions Aligned with Client Needs
Understanding Customer Demands and Resource Requirements
Target Audience:
Professionals working in SaaS, CPaaS, and A2P messaging platforms
Telco and enterprise stakeholders involved in messaging partnerships
Product managers and solution designers shaping messaging services
Commercial and business development teams managing B2B relationships
Technical and operations professionals supporting scalable messaging solutions
PRICING:
1 pass €465
Corporate bundles from €200 per seat. Explore all offers here.
Your instructor
rafal Nowak
Director Business Messaging, HORISEN
Rafal Nowak is a Telecom Innovator with a proven knack for turning complex ecosystems into growth engines. With 15+ years of experience spanning global enterprises and start-ups, he has mastered the art of connecting Telecoms, BigTech, and diverse industries—from Banking and Mobility to Gaming and eGovernment.
Before joining HORISEN as Business Messaging Director, Rafal led Infobip’s Operator Partnership units in the DACH region, driving new market development and strategic collaborations with MNOs and MVNOs. His work combines deep expertise in Cloud Telecom Solutions with a bold vision for digital service innovation.
In 2023, Rafal received the Exceptional Training Recognition Award at the Antonio Meucci Global Telco Awards, earning the highest trainee ratings, a testament to his ability to make complex topics engaging and actionable. A frequent speaker at industry events, Rafal brings to the masterclass real-world insights, hands-on strategies, and the kind of knowledge that only experience in live telecom operations can provide.