HOW TO GENERATE MORE REVENUE IN A2P SMS
A 360° account management and sales masterclass for the wholesale A2P ecosystem
TUE, 27 October 2026
Why Commercial Skill Now Decides the Account?
A2P messaging remains a strong market, but competition has become tougher. OTT business messaging now gives enterprises credible alternatives for high-volume use cases, especially authentication. As pricing pressure increases, providers can no longer rely on cost alone. Clear positioning, reliability, trust, and differentiated value are becoming essential.
This Masterclass is a practical, commercially focused walkthrough of what it takes to win, onboard, and grow an A2P SMS account in this environment. It covers the end-to-end process of account management: how to structure the sales conversation, what separates onboarding that holds from onboarding that quietly leaks clients in month three, which tools keep a book of accounts manageable at scale, and how to have the value conversation when the client already knows what everyone else is charging.
The material is built on real case studies from the wholesale messaging world, including deals that closed, deals that didn't, and the specific decisions that made the difference.
tHE Masterclass
The masterclass is delivered as a single three-hour live session over Zoom. It's designed to be interactive; participants are encouraged to ask questions and raise real scenarios from their own accounts throughout, rather than waiting until the end. All material presented during the session is shared with participants afterward.
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The A2P Masterclass will be focused on the commercial side of A2P wholesale messaging. The following will be discussed in the 3-hour session:
A2P account management, start to finish.
Onboarding strategy that survives month three.
Communication roadmap that moves deals.
The tools professionals actually use to manage a book of accounts.
Case studies from the field
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The Masterclass is designed to be inclusive of all professionals who are dealing with the commercial side of A2P Wholesale Messaging. The professionals that will gain the most from joining this particular masterclass are:
Messaging professionals who want to accelerate, not accumulate, experience.
Account managers and sales executives with revenue targets attached to A2P.
Anyone who'd rather learn from a C-level operator than a course outline.
Teams competing in a messaging market that reshuffles every few quarters.
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Participants will gain practical insight into A2P SMS wholesale, account management, customer onboarding, sales communication, and growth strategies through real industry examples.
Understand the A2P SMS wholesale ecosystem more clearly
Learn practical account management techniques
Build a stronger 360° sales approach
Improve customer onboarding conversations
Strengthen communication with clients and partners
Explore tools, technologies, and real case studies
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Single Seat: €290 per participant
Group Discount: 10% off when registering 2 or more participants
Corporate Groups: Registering more than 4 participants? Contact us for a customized group package and pricing.
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Tuesday, 27 October 2026, at 12:00 GMT-3
The masterclass is delivered live online in a single three-hour interactive Zoom session. Access details are shared with all registered participants before the event.
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After the masterclass, participants receive the complete presentation deck in PDF format for future reference, along with an official Certificate of Participation issued by Telco Academy to recognize their attendance and completion of the session.
instructor
Bernardo Fonseca
VP of Business Development LATAM, TMTID
Bernardo Fonseca is a Commercial and Operations powerhouse with over 20 years of experience shaping global telecom businesses. Beginning his career at Vodafone in 2001, he gained expertise across Wholesale Voice, Marketing, and Procurement at the Group level in multiple countries.
In 2015, Bernardo co-founded a distributor serving Mobile Operators and Handset manufacturers in Colombia, before returning to Europe to join Go4Mobility in 2018. There, he scaled the A2P SMS business internationally and established Voice DIDs and Transit business lines, demonstrating his knack for turning strategy into tangible results.
Known for his energy, focus, and positive leadership, Bernardo brings this same drive to his masterclass, inspiring peers with practical insights and real-world frameworks.
A2P SMS wholesale is the upstream side of the messaging business: the commercial relationships, routing agreements, and account management between operators, aggregators, and messaging providers who carry business traffic before it reaches the end user.
Frequently asked questions
What is A2P SMS?
A2P (application-to-person) SMS is text messaging sent from a business application or platform to an individual's mobile phone, rather than between two people. Common uses include one-time passcodes, transaction alerts, delivery notifications, appointment reminders, and marketing campaigns delivered at scale.
What is A2P SMS wholesale?
No. This masterclass focuses on the commercial side of A2P SMS: sales, onboarding, account management, and client growth. It does not cover technical routing, protocols, or network configuration in depth.
Is this a technical masterclass?
Some familiarity with the messaging industry is assumed. The course suits people already working in or adjacent to A2P SMS. From account managers building a client base to experienced sales leads who want a structured playbook.
Do I need prior A2P experience?
